Kitting, a tailor-made logistics solution for merchandising
Kitting is a logistics operation that involves assembling different items to create a complete, ready-to-use kit. In the context of merchandising, it involves gathering all the POS (point-of-sale) advertising and communication materials needed to set up a point of sale.
Picking, a key step in kitting
Picking is the process of collecting the various items in a kit from a warehouse or storage area. It can be done manually at our hub in Brie Comte Robert: operators collect the items one by one, following a preparation list.
The benefits of kitting for merchandising
Time savings and increased efficiency
Kitting allows kits to be prepared in advance, which facilitates and speeds up the setup of points of sale.
By grouping items together, transportation, storage, and handling costs are reduced.
Kitting ensures that all points of sale receive the same communication materials, which strengthens the brand image.
The kits are designed to be easy to install, even by non-specialized personnel.
The kits can be customized according to the needs of each point of sale (size, configuration, type of products).
Merchandising kit items
– Posters, banners, kakemonos
– Displays, shelf stoppers, gondola ends
– Digital POS advertising (screens, interactive terminals)
– Flyers, brochures, catalogs
– Discount coupons, samples
– Promotional items (goodies)
– Tools, adhesives, fasteners
– Assembly plans, explanatory notes
– Directional signs, signage
– Price tags, product information
Example:
launch of a new product
When launching a new product, we prepare merchandising kits at the request of brands or retailers, including:
– Posters and displays to highlight the product on the shelf.
– Flyers and samples to inform customers.
– Discount coupons to encourage purchases.
– Signage to guide customers to the product.
– We then send these kits to the various points of sale, which can then quickly and efficiently set up their spaces.
En conclusion, le kitting est une solution logistique performante qui permet d’optimiser la mise en place du merchandising en point de vente, en garantissant une communication efficace et homogène.