Amazon Parafarmacia

INOVSHOP Group supported Amazon in the development of its over-the-counter healthcare and beauty store, Parafarmacia & Beauty, in Milan. Following a previous collaboration with the web giant for the opening of a hair salon in London in 2021, the group renewed its partnership to deliver an exclusive user experience within this new store, featuring a fully digitalized and personalized customer journey.

Concept

Parafarmacia & Beauty: A Sensory and Technological Immersion

The Parafarmacia & Beauty concept reinvents the customer journey through a unique, immersive approach. Developed by INOVSHOP Group, this experience allows visitors to discover brands and products through innovative technological and sensory touchpoints:


  • The Dermabar : a personalized dermatological facial analysis for expert skincare advice.

  • Place & Learn : interactive stations providing instant access to detailed product information.

  • Digital Signage : connected screens and LED headers with real-time, remote content updates for consistently relevant communication.

The value proposition

INOVSHOP Group and Amazon have joined forces to design a unique space that aligns with the ongoing transformation of retail. Together, they offer a point of sale where innovation and user experience converge to create a seamless, interactive, and personalized customer journey.

  • Store-fitting
  • Experiential
  • Digital signage
  • Digital
  • Personnalization
Inovshop - Projet Pharmacia
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