Nadawa

INOVSHOP Group is proud to announce the completion of a major milestone in the retail development of emerging cosmetics brand NADAWA. Our teams had the privilege of supporting the brand in the design and deployment of its very first shop-in-shop, strategically located in the heart of the prestigious Le Printemps department store in Vélizy Villacoublay.

This project marks a successful collaboration between Nadawa’s creative audacity and INOVSHOP Group’s operational expertise in premium retail environments.

The challenge: an alchemy of institutional prestige and singular identity

Integrating a new brand into a “fashion temple” like Le Printemps presents a complex challenge. For Nadawa, the stakes were twofold and highly strategic:

  • Respecting codes of excellence: Complying with Le Printemps’ strict architectural requirements and rigorous quality standards.

  • Materializing the brand DNA: Transforming Nadawa’s unique universe into a tangible physical reality, capable of captivating a discerning international clientele within a limited space.


INOVSHOP Group’s mission: To design an architectural identity and bespoke furniture that maximize the brand’s visibility while sublimating the customer experience.

Our expertise in action : 360° management from concept to installation

To bring this exceptional showcase to life, INOVSHOP Group mobilized its entire value chain, ensuring total project control:

  1. Strategic Concept & Design
    Our designers worked in close collaboration with Nadawa to translate their DNA into an elegant, functional, and modular furniture concept. Every detail was engineered to optimize merchandising and create a fluid customer journey within the corner.

  2. Engineering & Bespoke Manufacturing
    Nadawa’s high-end positioning required the use of premium materials. Our design office sourced and adapted sophisticated finishes, guaranteeing a durable luxury aesthetic and flawless technical execution.

  3. Logistics & Installation in Live Environments
    Installing at the heart of a busy department store requires absolute rigor. Our logistics teams and installers operated with surgical precision—often overnight—to ensure a fast, discreet setup with impeccable finishes, all without disrupting Le Printemps’ daily operations.

The result : an immersive showcase for enhanced retail performance

The Nadawa shop-in-shop at Le Printemps is now a powerful and immersive retail space. It enables the brand to:

  • Sublimate its assortment and accessory range within a high-value environment.

  • Offer a premium shopping experience to both local and international clientele.

  • Strengthen its credibility and visibility by standing alongside the world’s leading luxury houses.


This project perfectly illustrates INOVSHOP Group’s ability to transform ambitious creative concepts into high-performing commercial realities within the most demanding retail environments.