EXPERIENCES & DIGITAL SOLUTIONS
New customer experiences are at the core of digital transformation challenges. The digital era has extended the playground for retail players and brought about new transformations that align with the evolution of purchasing behavior, sales development and reinforcment of customer satisfaction.

Focused on the customer experience and used in store the approach and solutions developed by the group are designed to create innovative and unique concepts and displays. Our team of experts specialise in developing “digital experiences” within the R & D department by creating solutions that combine creativity and technicality so as to enhance performance and adapt to the changing market and consumers. The development of access to data and information delivers a deeper knowledge of the consumer journey through precise data gathering (profile, hobbies, habits …) This is the origin of new marketing and merchandising techniques, including the customization of offers and communication messages.

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