Amazon Parafarmacia

INOVSHOP Group supported Amazon in the development of its over-the-counter healthcare and beauty store, Parafarmacia & Beauty, in Milan. Following a previous collaboration with the web giant for the opening of a hair salon in London in 2021, the group renewed its partnership to deliver an exclusive user experience within this new store, featuring a fully digitalized and personalized customer journey.

Concept

The concept behind Parafarmacia & Beauty is an immersive and innovative approach that allows visitors to discover products and brands through various technological and sensory experiences developed and implemented by INOVSHOP Group. These include the Dermabar, which offers facial skin analysis, real-time product information via Place & Learn devices, as well as digital signage strips and screens with content that is remotely updated in real time.

Bilan

INOVSHOP Group et Amazon conçoivent ensemble un lieu unique qui s’inscrit dans la continuité de la mutation du retail, en proposant un point de vente où innovation et expérience utilisateur se rejoignent pour un parcours client fluide, interactif et personnalisé.

  • Agencement
  • Expérientiel
  • Affichage dynamique
  • Digital
  • Personnalisation
Inovshop - Projet Pharmacia
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